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[shared]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
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[12.5p newport]
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[16p palos verdes]
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[14.5n redondo]
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[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[shared]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]

Swipe Serum Foundation

$36.00 $36.00
4.7
Rated 4.7 out of 5 stars
377 Reviews

A sensitive-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Shade
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Warm
Cool
Neutral
Olive
Peach
Red

A sensitive-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Swipe Serum Foundation

0.5C Big Bear

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  • ☁️Featherweight Serum
  • 🔵Anti-Inflammatory
  • 🌬️Breathable + Weightless
  • 🧷Non-Acnegenic
  • 🕰️16-hr Long Wear
  • ✨Skin-Like Finish
  • 🍃Silicone-Free
  • 👌 Medium-Buildable Cover

Tell me more

This non-comedogenic, non-acnegenic hydrating foundation glides on like serum, feels like you’re wearing nothing, and has a second-skin natural finish. It smooths texture without silicones, strengthens the skin barrier, and is made with Portulaca, an ingredient known to be anti-inflammatory + anti-microbial to help prevent breakouts and keep skin calm.

Ingredients

Portulaca Oleracea Extract: Anti-inflammatory + antimicrobial to helps calm irritation and keep breakout-causing bacteria in check.

Fermented Oat: Deeply hydrates + helps strengthen the skin barrier.

Lactobacillus Ferment: Soothes skin + helps defend against environmental stressors.

Ingredient List: Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How To Use

Always shake well before use. Start with one pump for light coverage and build as needed. Apply to moisturized skin with fingers, a brush, or beauty sponge.

For dry skin, use a nourishing moisturizer; for combo or oily skin, use a lightweight moisturizer and let it absorb first. Build coverage where needed, then follow with Swipe Serum Concealer for true medium coverage on blemishes or under the eyes.

Allow the foundation to settle before adding or layering powder. Using a powder puff or sponge, press GetSet pressed setting powder into the T-zone or other shine-prone areas.

Tower Tip

Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.

View full details
[0.5c big bear]
Swipe Serum Foundation
0.5C Big Bear

Swipe Serum Foundation

0.5C Big Bear

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Your email will be used only for this availability alert.

Everyone Can’t Stop Swiping.

Now available in 36 seamless shades.

Find Your Match

F.A.Q.

Yes, Swipe Serum Foundation is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and non-acnegenic (aka helps prevent breakouts). Formulated with Portulaca Oleracea Extract (anti-bacterial and anti-inflammatory—called "nature's version of hypochlorous acid) and designed with 82% skincare ingredients it's designed to feel like a second skin while supporting the barrier, hydrating, and defending against environmental stressors. Furthermore, it has passed all leading Acne-Safe Checkers.
You can find your best shade match by taking our quiz (linked in our navigation bar!).
We recommend one pump for sheer coverage and two to three pumps for medium-full coverage. Swipe Serum Foundation was designed to play nice with any application tool: your fingers, a brush, or a beauty sponge. For our sensitive skin community, try prepping your skin with SOS Daily Rescue Spray 1-2 minutes before application. Tower Tip: Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.
We have two brushes for different types of application: Brush 01 (Big Blender Brush) is recommended for fast, all-over application. Press and roll to build coverage without streaking, buff to sheer out for a softer finish, and blend from center of face outward for the most natural look. Brush 03 (Baby Blender Brush) is recommended for precision application and refining coverage. Tap to build coverage in targeted areas, use the tip for pinpoint application (under eyes, around nose, blemishes), and lightly blend edges to perfect without overworking.

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 377 reviews
95%would recommend this product
Slide 1 selected
Reviews Summary
Customers say this serum foundation feels incredibly lightweight and comfortable on the skin, almost like skincare. The formula blends smoothly and provides buildable coverage that ranges from sheer to medium, allowing users to customize their look. Many appreciate the natural, glowy finish and how it works beautifully with other products. The shade range is extensive and easy to match. Common feedback highlights its suitability for sensitive, dry, and acne-prone skin without causing irritation. Some note the thin, runny consistency requires careful application, and a few mention it can transfer or need setting powder, particularly for oily skin types.
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377 reviews
  • BG Profile picture for Bella G.google logo
    Bella G.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    My new go-to!

    It is not an exaggeration when I say that this foundation TRULY feels like you're not wearing ANYTHING on your face, even after all-day wear! It's perfectly buildable and has a great serum consistency, which is something that I didn't even know I needed in a foundation. I've found this foundation to be so versatile, I wear it on an average day and for special events. I use a sponge to apply, and it does work best when you shake the bottle before applying. T28 has continued to stun again and again!

    Was this helpful?
  • S
    Sophia
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Perfect for everyday wear!

    I loved how buildable and light this foundation is. I think it’s perfect for everyday wear and I love the serum texture. The only thing I would do differently is choose another shade since it didn’t quite match me correctly but that’s on me!

    Was this helpful?
  • CT
    Christa T.
    Rated 3 out of 5 stars
    4 days ago
    Best for young skin

    This foundation unfortunately didn’t work for me. At first it was way too shiny, even after shaking very well. It looked a little better rubbed in with my fingers as opposed to a brush, but the main thing that was a deal breaker for me was that it settles so badly info lines. I gave it to my teenager to try though and it does work well for her younger skin. Still not a 5 star for her skin type either though because she has to be very careful what she uses underneath or it pills. It also seems to stay very tacky and transfers so I would definitely recommend powdering.

    Was this helpful?
  • R
    Renee
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    New everyday staple!

    I’ve been using this foundation for a few weeks now and I absolutely love it. It provides such good coverage with minimal effort on my part. Goes on smooth. Definitely a staple in my routine now.

    Was this helpful?
  • YH
    Yumika H.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Surprised by the coverage!

    I love that this foundation comes out super watery and thin. I prefer lighter weight foundations for my sensitive dry skin but wow... I was shocked by how good the coverage is! Was not expecting that from a thing layer. This foundation will also last me a long time. Really happy with it!

    Was this helpful?
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[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [shared]
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Swipe Serum Foundation

0.5C Big Bear
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Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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