Love A Long Weekend.

Here's what we're wearing this Labor Day!

  • [Jet] [Drift] [Mini] [Drift] [Jet]

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Happy Hour
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad] Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty] Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer] Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon] Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Getty
  • [Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral

    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • [Jet] [Drift] [Mini] [Drift] [Jet]

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Happy Hour
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad] Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty] Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer] Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon] Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Getty
  • [Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral

    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink

  • Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    13 La Cienega
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose  —  $30.00 $30.00
  • [Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral

    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink

  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades ($64 Value)

    Choose  —  $58.00 $58.00
  • [Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral

    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared] A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
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    SOS Gel Cleanser

    Balancing + Removes Makeup

  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]
    Product badge

    SuperDew Highlighter

    Shimmer-Free Highlighter

Designed for Sensitive Skin 😊

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance Product ✨

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).